WebP helps SEO

How WebP images an help search engine optimization (SEO)?

Page speed and user experience are crucial factors in SEO. Faster loading pages and better user experiences can lead to better search engine rankings and increased traffic. One way to improve both of these factors is by using the WebP image format.

Page Speed

Page speed is a critical factor in SEO because it affects both user experience and search engine rankings. Google has stated that page speed is one of the key factors in its algorithm, and faster pages tend to rank higher in search results.

WebP images can help improve page speed by reducing the size of image files. This means that images can be downloaded and displayed faster on a web page, leading to a faster overall page load time. This can improve the user experience and help improve search engine rankings.

User Experience

Google has stated that user experience is a key factor in its algorithm, and websites that provide a better user experience tend to rank higher in search results.

WebP images can help improve user experience by reducing the time it takes for images to load on a web page. This can reduce the amount of time users have to wait for a page to load, which can improve the overall user experience. In addition, faster loading images can also help reduce bounce rates and improve time on site metrics, both of which are important factors in SEO.

Furthermore, WebP images can also help improve the visual quality of images on a web page. This is because WebP uses advanced compression techniques that can provide better quality images at smaller file sizes. This means that websites can provide higher quality images without sacrificing page speed or user experience, which can help improve search engine rankings.